{"id":985,"date":"2026-01-10T22:46:32","date_gmt":"2026-01-11T01:46:32","guid":{"rendered":"https:\/\/gustavoasantos.com\/?post_type=fw-portfolio&#038;p=985"},"modified":"2026-03-23T16:05:55","modified_gmt":"2026-03-23T19:05:55","slug":"s-o-s-arara-azul","status":"publish","type":"fw-portfolio","link":"https:\/\/gustavoasantos.com\/en\/project\/s-o-s-arara-azul\/","title":{"rendered":"S.O.S Arara Azul"},"content":{"rendered":"<section class=\"fw-main-row\"  >\n\t<div class=\"fw-container\">\n\t\t<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6d1c3a2d07c498a44145955a76ba8bf8\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"section-title-block\">\n  <div class=\"section-title-wrapper clearfix\">\n    <h2 class=\"section-title\">Case para a certifica\u00e7\u00e3o Google UX Design<\/h2>\n    <h5 class=\"section-description\"><\/h5>\n  <\/div>\n<\/div>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\n<div class=\"block-title\">\n    <h2>Vis\u00e3o geral do projeto<\/h2>\n<\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_e70790ed6bab086ce2914e61c62938bd\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_e725bad8fa4e978fcb713b3e7424a70a\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/o-produto-e1768076862733.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3><strong>O produto: <\/strong><\/h3><p>Um app e site para uma ONG especializada na defesa de uma esp\u00e9cie de ave amea\u00e7ada de extin\u00e7\u00e3o. P\u00fablico-alvo: 18 a 70 anos.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_b234f7712e596ac359ea5cd1f34c4188\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_61818efaca6d91b54517c9a8977a5bcb\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/duracao-projeto-e1768076875339.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Dura\u00e7\u00e3o do projeto:<\/h3><p>Outubro de 2024 \u2013 Novembro de 2024<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_f5327a6caca15cad29227dbe592248eb\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_2270abf5fbff4b7945aae11f6a25ccf5\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/o-problema-e1768076890823.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>O problema:<\/h3><p>Baixo engajamento da sociedade com as a\u00e7\u00f5es de prote\u00e7\u00e3o de esp\u00e9cies amea\u00e7adas de extin\u00e7\u00e3o.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_72757d50de65b8f274ca41570a54a9bd\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_97849dcc9f30b16ef86fd2bd6d637b38\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/a-meta-e1768076902568.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>A meta:<\/h3><p>Incluir a sociedade na import\u00e2ncia da preserva\u00e7\u00e3o da esp\u00e9cie Arara-azul-de-lear e incentivar o financiamento por meio de doa\u00e7\u00f5es.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_9aefead2b56c788c2df48a5e19e1e28a\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_77988630ac48d54f7cc8f4c71665d162\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/minha-funcao-e1768076913996.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Minha fun\u00e7\u00e3o:<\/h3><p>Designer l\u00edder de UX, designer visual, escritor de UX e pesquisador de UX.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_ce3bb41ffd22a64efa54b36292fa6d5a\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_e15efb8e6381313b611f160511cd9c1b\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/responsabilidades-e1768076923213.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Responsabilidades:<\/h3><ul><li>Cria\u00e7\u00e3o de persona;<\/li><li>Pesquisa com usu\u00e1rios;<\/li><li>Constru\u00e7\u00e3o de wireframes de baixa e alta fidelidade;<\/li><li>Prototipagem de modelos de baixa e alta fidelidade;<\/li><\/ul>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_669d46feae31a8911e5875914a439ec4\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Pesquisa com usu\u00e1rios: resumo<\/h2>\n<\/div>\n<p>Realizei pesquisas e entrevistas para entender os usu\u00e1rios para quem estou projetando e as necessidades deles.<\/p><p>Um grupo de usu\u00e1rios prim\u00e1rio identificado por meio de pesquisa foram pessoas engajadas com causas sociais de prote\u00e7\u00e3o ao meio ambiente entre 18 e 70 anos.<\/p>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_92c0433daee2ebe9ce54dd626c897781\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Persona: Bruno<\/h2>\n<\/div>\n<h3><b>Declara\u00e7\u00e3o de problema:<\/b><\/h3><p><b>Bruno <\/b>\u00e9<b> um bi\u00f3logo e entusiasta da ornitologia <\/b>que necessita<b> doar para ONGs ambientais, <\/b>porque<b> se preocupa com as aves amea\u00e7adas de extin\u00e7\u00e3o.<\/b><\/p>\r\n            <div id=\"#single_image_b2d34a64908f8149fdf27cc9c223999f\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/persona-bruno.jpg\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/persona-bruno.jpg\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_b3bfbfa35568d0e14d1f37df57894f80\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Auditoria competitiva<\/h2>\n<\/div>\n<p>Realizei a pesquisa de 4 ONGs de preserva\u00e7\u00e3o ambiental, sendo 3 concorrentes diretas e 1 sendo concorrente indireta.<\/p>\r\n            <div id=\"#single_image_88900047b7828fa5898cc786bdb5de26\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/auditoria-competitiva-e1768083399817.jpg\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/auditoria-competitiva-e1768083399817.jpg\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_bafe7eddcd29a0208d0668292c478d50\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Idea\u00e7\u00e3o<\/h2>\n<\/div>\n<p>Realizei a atividade Crazy Eights para esbo\u00e7ar 8 ideias diferentes para o layout do site\/app.<\/p>\r\n            <div id=\"#single_image_431b691de23bd77656bbedc464390107\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/ideacao-e1768084925376.jpg\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/ideacao-e1768084925376.jpg\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_821c6f425ea957206314ffd28254dda3\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Wireframes digitais<\/h2>\n<\/div>\n<p>Criei os wireframes digitais, utilizando como base os desenhos dos wireframes de papel.<\/p>\r\n            <div id=\"#single_image_7999e9da9d6341453468db527ed13ece\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/wireframe-sos-arara-azul-e1768085337468.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/wireframe-sos-arara-azul-e1768085337468.png\" alt=\"Bot\u00e3o de doa\u00e7\u00e3o, direciona o usu\u00e1rio diretamente para a p\u00e1gina de doa\u00e7\u00e3o.\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_aca3aa68048095f8b92a18e009ebf588\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Prot\u00f3tipo de baixa fidelidade<\/h2>\n<\/div>\n<p><a href=\"https:\/\/www.figma.com\/proto\/fwvWj6SoLrmthCWz21pfY4\/Prot%C3%B3tipo?type=design&amp;t=qEi8hqesi2KCNl1e-1&amp;scaling=scale-down&amp;page-id=0%3A1&amp;node-id=1-3&amp;starting-point-node-id=1%3A3&amp;mode=design\" target=\"_blank\" rel=\"noopener\">Clique aqui para visualizar o prot\u00f3tipo de baixa fidelidade<\/a><\/p><p>A partir dos designs dos wireframes digitais, criei um prot\u00f3tipo de baixa fidelidade. O fluxo de usu\u00e1rio principal que conectei foi escolher um valor para doa\u00e7\u00e3o e adicionar as informa\u00e7\u00f5es de pagamento, para que o prot\u00f3tipo pudesse ser usado em um estudo de usabilidade.<\/p>\r\n            \r\n        <div id=\"#single_image_d1eb711c0282ac58df0d5fd0a296f06a\" class=\"single-image\" >\r\n            <a class=\"single-image-wrap\" href=\"https:\/\/www.figma.com\/proto\/fwvWj6SoLrmthCWz21pfY4\/Prot%C3%B3tipo?type=design&#038;t=qEi8hqesi2KCNl1e-1&#038;scaling=scale-down&#038;page-id=0%3A1&#038;node-id=1-3&#038;starting-point-node-id=1%3A3&#038;mode=design\">\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/lofi-prototype-sos-arara-azul-e1768086043492.png\" alt=\"image\">\r\n            <\/a>\r\n        <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_f31d5f71fb058683a99160c6da55559b\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Estudo de usabilidade: par\u00e2metros<\/h2>\n<\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_103b79a23d74ba00efb606e557f8d367\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_778118db3759ce2291d70c81d220e270\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/tipo-estudo-e1768076935752.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Tipo de estudo:<\/h3><p>Estudo de usabilidade n\u00e3o moderado<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_767f207e82c1e36717f025c8f349efd7\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_75b60ca4529c7bfe55c8ee6943971ce1\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/local-e1768076945527.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Local:<\/h3><p>S\u00e3o Paulo, Brasil, remoto<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_0bcef0fba0b401f022eee65770ef006a\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_f5f1c1461ec0fb7d0aa4bf819035b94c\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/participantes-e1768076956962.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Participantes:<\/h3><p>5 participantes<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_b0a24ce0795e8a2fc98d4a4ad67f2f9e\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_c7dfc81bdc139abe6277f7c971dec20b\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/comprimento-e1768076970525.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Comprimento:<\/h3><p>30 minutos<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_93a422805c0c69b813820fd2e8c6b578\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Estudo de usabilidade: resultados<\/h2>\n<\/div>\n<p>Estes s\u00e3o os insights obtidos atrav\u00e9s do estudo de usabilidade. As descobertas do estudo ajudaram a guiar os designs de wireframes e mockups:<\/p><ol><li><b>Doa\u00e7\u00e3o:<\/b><br \/>Foi observado que os 5 participantes tiveram dificuldade para encontrar o bot\u00e3o para iniciar a doa\u00e7\u00e3o. Isso significa que o bot\u00e3o de doa\u00e7\u00e3o \u00e9 dif\u00edcil de encontrar para todos os usu\u00e1rios.<\/li><li><b>Confirma\u00e7\u00e3o:<\/b><br \/>Foi observado que os 5 participantes tiveram dificuldade para sair da tela de confirma\u00e7\u00e3o de doa\u00e7\u00e3o. Isso significa que sair da tela de confirma\u00e7\u00e3o de doa\u00e7\u00e3o \u00e9 dif\u00edcil para todos os usu\u00e1rios.<\/li><li><b>Acessibilidade<\/b><br \/>Alguns participantes sugeriram adicionar bot\u00f5es com valores para doa\u00e7\u00e3o predefinidos. Isso significa que digitar o valor da doa\u00e7\u00e3o pode ser um problema de acessibilidade para alguns usu\u00e1rios.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_b96c1ca19639f469f2f941cbce712e5a\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Modelos<\/h2>\n<\/div>\n<p>Ap\u00f3s estudo de usabilidade, adicionei um bot\u00e3o chamativo na tela inicial que direciona para a p\u00e1gina de doa\u00e7\u00e3o.<\/p>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_de2bcb83d0c65e9b7b7b712334e13037\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_b2eaefdf3e0638175ea7d3671f1a3d13\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-01-sos-arara-azul-e1768094249298.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-01-sos-arara-azul-e1768094249298.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_fb7a85b351f76341b4bc8d516accf58f\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_3d0e0c685a8297fb792ca53ee8e650e1\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-02-sos-arara-azul-e1768169277475.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-02-sos-arara-azul-e1768169277475.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_2b618d0efcd86536ede95d66a3dad50e\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_155796e30891143420d18551f41e8146\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-03-sos-arara-azul-e1768094285761.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-03-sos-arara-azul-e1768094285761.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_19940ffe5954ac0dc0130d1d20779962\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_afea3fc39967408b9d8e1db6218a0825\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-04-sos-arara-azul-e1768169297160.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-04-sos-arara-azul-e1768169297160.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_31b33b5b5e777212fec21f7ef9d816f6\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_1709666acce242f86ef63317f4aac610\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-05-sos-arara-azul-e1768094312453.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-05-sos-arara-azul-e1768094312453.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_18153ca4f8f6e326041e14b7b0240c91\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_645561a336bc97383dad43c2dfa8ec58\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-06-sos-arara-azul-e1768169321491.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/modelos-06-sos-arara-azul-e1768169321491.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_113948e069c10f412b02b5fb8627be43\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Principais modelos<\/h2>\n<\/div>\n\r\n            <div id=\"#single_image_ad42ea91f5b7ec90ca32a9feba4554fe\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/principais-modelos-sos-arara-azul-scaled-e1768095632990.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/principais-modelos-sos-arara-azul-scaled-e1768095632990.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_59e7ca118c3c5c386b14e32be8964356\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Prot\u00f3tipo de alta fidelidade<\/h2>\n<\/div>\n<p><a href=\"https:\/\/www.figma.com\/proto\/1Yl4IkTyMoslDM8kpsNt8G\/App-SOS-Arara-Azul?node-id=151-381&amp;node-type=canvas&amp;t=Z6z7XuDQ25D3w2k4-1&amp;scaling=scale-down&amp;content-scaling=fixed&amp;page-id=151%3A380&amp;starting-point-node-id=151%3A381\">Clique aqui para visualizar o prot\u00f3tipo de alta fidelidade<\/a><\/p><p>O prot\u00f3tipo final de alta fidelidade foi aprimorado conforme os resultados dos estudos de usabilidade conduzidos durante o curso. A navega\u00e7\u00e3o pelo fluxo \u00e9 simples e r\u00e1pida, <b>concluindo a jornada de doa\u00e7\u00e3o em apenas 5 passos\/telas<\/b>.<\/p>\r\n            <div id=\"#single_image_ea01e4ea0876e5bb53c19f6c80fc058f\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/hifi-prototype-sos-arara-azul.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/hifi-prototype-sos-arara-azul.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_2f0d03028c62f58ac266f5982c3d0c67\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Considera\u00e7\u00f5es de acessibilidade<\/h2>\n<\/div>\n<ol><li>A apresenta\u00e7\u00e3o visual de textos e imagens de texto t\u00eam uma taxa de contraste de pelo menos 7:1, conforme as Diretrizes de Acessibilidade para Conte\u00fado Web (WCAG) 2.1<\/li><li>\u00cdcones s\u00e3o usados para dar contexto em a\u00e7\u00f5es<\/li><li>As imagens cont\u00e9m texto alternativo, permitindo que usu\u00e1rios com defici\u00eancia visual possam entender o contexto atrav\u00e9s de leitores de texto.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_4fb5f54f9e88c0272a503e03529ac339\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Sitemap<\/h2>\n<\/div>\n<p>Organiza\u00e7\u00e3o das p\u00e1ginas do site em um sitemap.<\/p>\r\n            <div id=\"#single_image_452687e6d30c3e7a69a134fcc31f1530\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/sitemap-sos-arara-azul-e1768095543167.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/sitemap-sos-arara-azul-e1768095543167.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_030f6f96f7ee49186a7dd185b52a5c36\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Designs responsivos<\/h2>\n<\/div>\n<p>Adapta\u00e7\u00e3o do layout do site aos diversos dispositivos.<\/p>\r\n            <div id=\"#single_image_645074b83117bc2c04ae7af7af801ee8\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/designs-responsivos-sos-arara-azul-scaled-e1768095818522.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/designs-responsivos-sos-arara-azul-scaled-e1768095818522.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_8020e92109f893942f000e475385cfc5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_4b1b67c6ddf88149d191e931d5ce998d\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Pontos importantes<\/h2>\n<\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_4ee4125d44ad116efcb51a1320641594\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_1c997f999b5dfc625b5d08d8299a9427\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/impacto-e1768076982412.png\" alt=\"Impacto\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3><b>Impacto: <\/b><\/h3><p>O app e site S.O.S Arara-Azul conecta toda a comunidade na import\u00e2ncia de contribuir com a\u00e7\u00f5es de preserva\u00e7\u00e3o ambiental, proporcionando uma experi\u00eancia simples e intuitiva.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_5057fee73d77b2c1349f616615226826\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_8b33ef2f1509c6044bde8200f97b9dd1\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/o-que-eu-aprendi-e1768076993959.png\" alt=\"O que eu aprendi\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>O que eu aprendi:<\/h3><p>Ao desenvolver o projeto S.O.S Arara-Azul, pude perceber como \u00e9 importante considerar o usu\u00e1rio durante todo processo de cria\u00e7\u00e3o.<\/p><p>O resultado final fica muito mais alinhado com o que o usu\u00e1rio final espera.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_73cecd658be1e2d1815148b60e253494\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Pr\u00f3ximos passos<\/h2>\n<\/div>\n<ol><li>Conduzir mais um estudo de usabilidade do prot\u00f3tipo final, para verificar se todos os pontos abordados foram resolvidos.<\/li><li>Planejar estudos e pesquisas com usu\u00e1rios ap\u00f3s o lan\u00e7amento do produto, para colher feedbacks do app final.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"featured_media":892,"template":"","fw-portfolio-category":[8],"class_list":["post-985","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-ux-ui"],"_links":{"self":[{"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":24,"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio\/985\/revisions"}],"predecessor-version":[{"id":1123,"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio\/985\/revisions\/1123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/media\/892"}],"wp:attachment":[{"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}