{"id":1022,"date":"2025-12-07T16:52:55","date_gmt":"2025-12-07T19:52:55","guid":{"rendered":"https:\/\/gustavoasantos.com\/?post_type=fw-portfolio&#038;p=1022"},"modified":"2026-03-23T16:08:36","modified_gmt":"2026-03-23T19:08:36","slug":"app-bilheteria-de-cinema","status":"publish","type":"fw-portfolio","link":"https:\/\/gustavoasantos.com\/en\/project\/app-bilheteria-de-cinema\/","title":{"rendered":"App Bilheteria de Cinema"},"content":{"rendered":"<section class=\"fw-main-row\"  >\n\t<div class=\"fw-container\">\n\t\t<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6d1c3a2d07c498a44145955a76ba8bf8\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"section-title-block\">\n  <div class=\"section-title-wrapper clearfix\">\n    <h2 class=\"section-title\">Case para a certifica\u00e7\u00e3o Google UX Design<\/h2>\n    <h5 class=\"section-description\"><\/h5>\n  <\/div>\n<\/div>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\n<div class=\"block-title\">\n    <h2>Vis\u00e3o geral do projeto<\/h2>\n<\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_e70790ed6bab086ce2914e61c62938bd\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_e725bad8fa4e978fcb713b3e7424a70a\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/o-produto-e1768076862733.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3><strong>O produto: <\/strong><\/h3><p>Um app para ajudar as pessoas a escolher um filme e comprar ingressos de cinema. P\u00fablico-alvo s\u00e3o apreciadores de cinema entre 18 e 60 anos.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_b234f7712e596ac359ea5cd1f34c4188\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_61818efaca6d91b54517c9a8977a5bcb\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/duracao-projeto-e1768076875339.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Dura\u00e7\u00e3o do projeto:<\/h3><p>Agosto de 2023 \u2013 Maio de 2024<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_f5327a6caca15cad29227dbe592248eb\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_2270abf5fbff4b7945aae11f6a25ccf5\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/o-problema-e1768076890823.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>O problema:<\/h3><p>Atrav\u00e9s de pesquisas, descobri que muitos usu\u00e1rios enfrentam filas e problemas ao comprar ingressos fisicamente. O aplicativo facilita a compra de ingressos online.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_72757d50de65b8f274ca41570a54a9bd\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_97849dcc9f30b16ef86fd2bd6d637b38\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/a-meta-e1768076902568.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>A meta:<\/h3><p>Tornar a experi\u00eancia de compra de ingressos em algo simples e r\u00e1pido, evitando frusta\u00e7\u00f5es no usu\u00e1rio.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_9aefead2b56c788c2df48a5e19e1e28a\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_77988630ac48d54f7cc8f4c71665d162\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/minha-funcao-e1768076913996.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Minha fun\u00e7\u00e3o:<\/h3><p>Designer l\u00edder de UX, designer visual, escritor de UX e pesquisador de UX.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_ce3bb41ffd22a64efa54b36292fa6d5a\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_e15efb8e6381313b611f160511cd9c1b\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/responsabilidades-e1768076923213.png\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>Responsabilidades:<\/h3><ul><li>Cria\u00e7\u00e3o de personas;<\/li><li>Desenho de storyboard;<\/li><li>Pesquisa com usu\u00e1rios;<\/li><li>Constru\u00e7\u00e3o de wireframes de baixa e alta fidelidade;<\/li><li>Prototipagem de modelos de baixa e alta fidelidade;<\/li><\/ul>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_669d46feae31a8911e5875914a439ec4\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Pesquisa com usu\u00e1rios: resumo<\/h2>\n<\/div>\n<p>Realizei entrevistas e criei mapas de empatia para entender os usu\u00e1rios para quem estou<br \/>projetando e as necessidades deles.<\/p><p>Um grupo de usu\u00e1rios prim\u00e1rio identificado por meio de pesquisa foram jovens adultos que n\u00e3o t\u00eam tempo para comprar ingressos fisicamente no cinema.<\/p>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_e9960e6402a52df8478830b6c20c5ad5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Pesquisa com usu\u00e1rios: aspectos problem\u00e1ticos<\/h2>\n<\/div>\n<ol><li><strong>Filas:<\/strong><br \/>Os frequentadores de cinema enfrentam muitas filas quando v\u00e3o comprar ingressos de cinema.<\/li><\/ol><ol><li><b>Acessibilidade:<\/b><br \/>Os aplicativos de compra de ingressos n\u00e3o est\u00e3o equipados com tecnologias assistivas.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_92c0433daee2ebe9ce54dd626c897781\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Persona: Mariana<\/h2>\n<\/div>\n<h3><b>Declara\u00e7\u00e3o de problema:<\/b><\/h3><p><b>Mariana<\/b> \u00e9 <b>coordenadora de recursos humanos com uma agenda cheia durante a semana <\/b>que necessita <b>comprar ingressos de cinema para assistir com sua filha sem precisar ir ao cinema e pegar filas<\/b>, porque <b>ela tem uma rotina muito agitada e n\u00e3o tem tempo para comprar presencialmente<\/b>.<\/p>\r\n            <div id=\"#single_image_b2d34a64908f8149fdf27cc9c223999f\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/Persona-Mariana.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/Persona-Mariana.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_c5eaff3b52b3f157265f28f4d095e9af\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Mapa da jornada do usu\u00e1rio<\/h2>\n<\/div>\n<p>Mapear a jornada da usu\u00e1ria Mariana revelou como seria \u00fatil para os usu\u00e1rios ter acesso a um app de compra de ingressos de cinema.<\/p>\r\n            <div id=\"#single_image_68d827108d1728bf1ee67b8064959b81\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/mapa-jornada-usuario-e1768334930170.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/mapa-jornada-usuario-e1768334930170.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_821c6f425ea957206314ffd28254dda3\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Wireframes de papel<\/h2>\n<\/div>\n<p>Desenhar algumas telas do app no papel foi de suma import\u00e2ncia para que os elementos usados nos wireframes digitais fossem adequados para abordar os pontos problem\u00e1ticos do usu\u00e1rio.<\/p><p>Na tela inicial, priorizei um <b>processo de compra r\u00e1pido e f\u00e1cil <\/b>para que os usu\u00e1rios economizem tempo.<\/p>\r\n            <div id=\"#single_image_28619d06f6196cc8939a80f16e3bc49a\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/wireframes-papel.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/wireframes-papel.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_08d496b977a5856bbae2f46511b22701\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Wireframes digitais<\/h2>\n<\/div>\n<p>Criei os wireframes digitais, utilizando como base os desenhos dos wireframes de papel.<\/p>\r\n            <div id=\"#single_image_41dbc463907e19717b30c76ecfec36d7\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/wireframe-digital-bilheteria-e1768407226256.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/wireframe-digital-bilheteria-e1768407226256.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_aca3aa68048095f8b92a18e009ebf588\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Prot\u00f3tipo de baixa fidelidade<\/h2>\n<\/div>\n<p><a href=\"https:\/\/www.figma.com\/proto\/fwvWj6SoLrmthCWz21pfY4\/Prot%C3%B3tipo?type=design&amp;t=qEi8hqesi2KCNl1e-1&amp;scaling=scale-down&amp;page-id=0%3A1&amp;node-id=1-3&amp;starting-point-node-id=1%3A3&amp;mode=design\" target=\"_blank\" rel=\"noopener\">Clique aqui para visualizar o prot\u00f3tipo de baixa fidelidade<\/a><\/p><p>A partir dos designs dos wireframes digitais, criei um prot\u00f3tipo de baixa fidelidade. O fluxo de usu\u00e1rio principal que conectei foi escolher um filme e selecionar um hor\u00e1rio, para que o prot\u00f3tipo pudesse ser usado em um estudo de usabilidade.<\/p>\r\n            \r\n        <div id=\"#single_image_d1eb711c0282ac58df0d5fd0a296f06a\" class=\"single-image\" >\r\n            <a class=\"single-image-wrap\" href=\"https:\/\/www.figma.com\/proto\/fwvWj6SoLrmthCWz21pfY4\/Prot%C3%B3tipo?type=design&#038;t=qEi8hqesi2KCNl1e-1&#038;scaling=scale-down&#038;page-id=0%3A1&#038;node-id=1-3&#038;starting-point-node-id=1%3A3&#038;mode=design\">\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/lofi-prototype-bilheteria.jpg\" alt=\"image\">\r\n            <\/a>\r\n        <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_93a422805c0c69b813820fd2e8c6b578\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Estudo de usabilidade: resultados<\/h2>\n<\/div>\n<p>Executei dois estudos de usabilidade. As descobertas do primeiro estudo ajudaram a guiar os designs de wireframes e mockups.<\/p><p>O segundo estudo usou um prot\u00f3tipo de alta fidelidade e revelou quais aspectos dos mockups precisavam ser refinados.<\/p><h3>Resultados da 1\u00aa rodada:<\/h3><ol><li>Usu\u00e1rios gostariam de poder continuar e finalizar o pedido em outro momento.<\/li><li>Usu\u00e1rios gostariam de poder revisar o pedido antes de confirmar o pagamento.<\/li><li>Usu\u00e1rios gostariam de poder cancelar o pedido ap\u00f3s ter conclu\u00eddo o processo de compra.<\/li><\/ol><h3>Resultados da 2\u00aa rodada:<\/h3><ol><li>O processo de escolha de assentos \u00e9 confuso.<\/li><li>Usu\u00e1rios gostariam de uma op\u00e7\u00e3o de favoritar os cinemas prediletos.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_b96c1ca19639f469f2f941cbce712e5a\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Modelos<\/h2>\n<\/div>\n<p>Ap\u00f3s o segundo estudo de usabilidade, identifiquei cada assento em colunas e linhas, onde as letras representam as colunas e os n\u00fameros representam as linhas.<\/p>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_de2bcb83d0c65e9b7b7b712334e13037\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_b2eaefdf3e0638175ea7d3671f1a3d13\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/modelos-01-bilheteria-e1768407999740.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/modelos-01-bilheteria-e1768407999740.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_fb7a85b351f76341b4bc8d516accf58f\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_3d0e0c685a8297fb792ca53ee8e650e1\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/modelos-02-bilheteria-e1768408022459.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/modelos-02-bilheteria-e1768408022459.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_2b618d0efcd86536ede95d66a3dad50e\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_155796e30891143420d18551f41e8146\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/modelos-03-bilheteria-e1768408036636.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/modelos-03-bilheteria-e1768408036636.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_31b33b5b5e777212fec21f7ef9d816f6\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n            <div id=\"#single_image_1709666acce242f86ef63317f4aac610\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/modelos-04-bilheteria-e1768408049527.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/modelos-04-bilheteria-e1768408049527.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_113948e069c10f412b02b5fb8627be43\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Principais modelos<\/h2>\n<\/div>\n\r\n            <div id=\"#single_image_ad42ea91f5b7ec90ca32a9feba4554fe\"  class=\"single-image\">\r\n                            <a href=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/principais-modelos-bilheteria.png\" class=\"lightbox\">\r\n                    <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/principais-modelos-bilheteria.png\" alt=\"image\">\r\n                <\/a>\r\n                    <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_59e7ca118c3c5c386b14e32be8964356\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Prot\u00f3tipo de alta fidelidade<\/h2>\n<\/div>\n<p><a href=\"https:\/\/www.figma.com\/proto\/zsnODDa8PRxdOxoca5mPJP\/Aplicativo-de-bilheteria-de-cinema?node-id=72-3&amp;t=ayy7JbtOwB4azQls-1&amp;scaling=scale-down&amp;page-id=72%3A2&amp;starting-point-node-id=72%3A3\" target=\"_blank\" rel=\"noopener\">Clique aqui para visualizar o prot\u00f3tipo de alta fidelidade<\/a><\/p><p>O prot\u00f3tipo final de alta fidelidade foi aprimorado conforme os resultados dos estudos de usabilidade conduzidos durante o curso. A navega\u00e7\u00e3o pelo fluxo \u00e9 simples e r\u00e1pida, <b>concluindo a jornada de compra em apenas 6 passos\/telas<\/b>.<\/p>\r\n    \r\n        <div id=\"#single_image_ea01e4ea0876e5bb53c19f6c80fc058f\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2025\/12\/hifi-prototype-bilheteria.gif\" alt=\"image\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_2f0d03028c62f58ac266f5982c3d0c67\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Considera\u00e7\u00f5es de acessibilidade<\/h2>\n<\/div>\n<ol><li>As cores utilizadas no design tem um bom contraste, facilitando a leitura da maioria dos usu\u00e1rios.<\/li><li>\u00cdcones usados para ajudar a tornar a navega\u00e7\u00e3o mais f\u00e1cil.<\/li><li>As imagens cont\u00e9m texto alternativo, permitindo que usu\u00e1rios com defici\u00eancia visual possam entender o contexto atrav\u00e9s de leitores de texto.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_6a21af3d699fd7f7c95eaca8ee1ad7e5\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_4b1b67c6ddf88149d191e931d5ce998d\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Pontos importantes<\/h2>\n<\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_4ee4125d44ad116efcb51a1320641594\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_1c997f999b5dfc625b5d08d8299a9427\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/impacto-e1768076982412.png\" alt=\"Impacto\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3><b>Impacto: <\/b><\/h3><p>O aplicativo proporciona uma maneira mais r\u00e1pida para compra de ingressos de cinema, ajudando usu\u00e1rios que tem uma rotina agitada.<\/p><p>Uma cita\u00e7\u00e3o de feedbacks de colegas:<\/p><p><i>\"...Parab\u00e9ns pelo design, \u00e9 intuitivo, visualmente bonito e os textos foram bem inseridos.\u201d<\/i><\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"col-xs-12 col-sm-6\">\r\n    <div id=\"col_inner_5057fee73d77b2c1349f616615226826\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\r\n    \r\n        <div id=\"#single_image_8b33ef2f1509c6044bde8200f97b9dd1\" class=\"single-image\">\r\n            <span class=\"single-image-wrap\" >\r\n                <img decoding=\"async\" src=\"\/\/gustavoasantos.com\/wp-content\/uploads\/2026\/01\/o-que-eu-aprendi-e1768076993959.png\" alt=\"O que eu aprendi\">\r\n            <\/span>\r\n        <\/div>\r\n\r\n    \r\n<h3>O que eu aprendi:<\/h3><p>Ao desenvolver o prot\u00f3tipo do app de compra de ingressos de cinema, pude perceber como \u00e9 importante considerar o usu\u00e1rio durante todo processo de cria\u00e7\u00e3o. O resultado final fica muito mais alinhado com o que o usu\u00e1rio final espera.<\/p>\n\t<div class=\"fw-divider-space\" style=\"padding-top: 50px;\"><\/div>\n\t<\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"row\">\n\t\r\n\r\n<div class=\"col-xs-12 col-sm-12\">\r\n    <div id=\"col_inner_73cecd658be1e2d1815148b60e253494\" class=\"fw-col-inner\" data-paddings=\"0px 0px 0px 0px\">\r\n    \t\n<div class=\"block-title\">\n    <h2>Pr\u00f3ximos passos<\/h2>\n<\/div>\n<ol><li>Conduzir mais um estudo de usabilidade do prot\u00f3tipo final, para verificar se todos os pontos abordados foram resolvidos.<\/li><li>Planejar estudos e pesquisas com usu\u00e1rios ap\u00f3s o lan\u00e7amento do produto, para colher feedbacks do app final.<\/li><\/ol>\t<\/div>\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"featured_media":795,"template":"","fw-portfolio-category":[8],"class_list":["post-1022","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-ux-ui"],"_links":{"self":[{"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio\/1022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":24,"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio\/1022\/revisions"}],"predecessor-version":[{"id":1126,"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio\/1022\/revisions\/1126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/media?parent=1022"}],"wp:term":[{"taxonomy":"fw-portfolio-category","embeddable":true,"href":"https:\/\/gustavoasantos.com\/en\/wp-json\/wp\/v2\/fw-portfolio-category?post=1022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}